Arlo & Jude

Welcome to Arlo & Jude! We design and create products to help children with their emotional and mental wellbeing.

After having my son Oliver in 2015 I had more of a vested interest in children and their development - emotionally and mentally. When Olly was around 4 he started to show signs of anxiety about going somewhere without me. Together we created the first Arlo & Jude product - a secret powers t-shirt! Every time he wore it, he said he felt like a superhero and didn't feel scared anymore.

Since then, we have gone on to create lots of other products, all with the aim of helping little ones with their confidence and self-belief. Our best sellers are the worry dolls, Brave bracelets and Talking Tokens.

Thank you for visiting Arlo & Jude’s NOTHS store, we hope you love what you see.