'She believed she could so she did' has been Rachel’s mantra from day one and this feel-good, empowering vibe is at the heart of 'Rachel Jackson London'.

After graduating from university, Rachel enjoyed a successful career in the music industry, but this wasn’t to be her calling in life, and she left for what would be a life-changing journey around the world.

Whilst in Brazil Rachel met Cinderela Brancante – an extraordinary lady who tapped into Rachel’s passion for Jewellery, and taught her everything there is to know about making it. Cinderela’s son Ale – an entrepreneur, was also a huge inspiration, and a lifelong friendship was forged.

In 2006, shortly after Rachel returned to London, Ale died in a tragic accident and in order to create something positive out of what had happened, Rachel set up her first jewellery label ‘Cinderela B’ in the Brancante family's spirit of ‘Do What You Love’.

Rachel started selling her wares on a market stall in Spitalfields, East London, before she was quickly discovered by some of the world's best independent retailers and ten years later her jewellery can be found in over 150 stores in London, Paris, Berlin, New York and Tokyo. Rachel's achievements in jewellery have also been recognised by Goldsmiths for their 'Best of British' campaign, and Not On The High Street when she won 'Best Storefront' in 2015.

This year, out of a desire to continually innovate and inspire customers, the Cinderela B brand is evolving and Rachel has launched 'Rachel Jackson Gift' - a unique edit of very special products for Not On The High Street.

Rachel designs from a beautiful studio in East London, alongside a hugely talented and passionate team, including fluffy office sausage dog ' Rafferty' who guards the jewels with his mighty bark (no joke!).

Every personalised piece of jewellery is meticulously hand-made to order by the team and they are very grateful to you for supporting British talent.

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