Welcome to the Make Awards 2021

While we like to celebrate our small business Partners every day, once a year calls for a more official kind of celebration… Our annual Make Awards. It’s here we get to shine a spotlight on the epic small businesses who’ve gone the extra mile, created innovative products or put a little extra goodness into the world. This year, the awards are virtual, we’ve got a brilliant panel of judges (with some familiar faces) and there’s the first-ever customer vote. We’ve also created an inspiring edit where you’ll find creations from our award finalists.

Shop Make Awards Edit »

Small businesses need your vote

We asked our Partners which small business they think deserves to win our Community and Collaboration Award – and we want our lovely customers to choose the winner. Read what they said below then get voting...

Tony and Lindsey, Wood Paper Scissors

Tony and Lindsey, Wood Paper Scissors

“Tony and Lindsey are always so supportive of my little business. They were the ones who encouraged me to apply to be a NOTHS seller.”

Manmeet, White Rain Designs

Manmeet, White Rain Designs

“She is always positive and upbeat about her business and other businesses. She encapsulates the type of Partner I want to be.”

Gemma, Mutha Hood

Gemma, Mutha Hood

“She is amazing at shouting out small brands and works tirelessly to champion NOTHS values. A true shop small supporter with fabulous products.”

Vote Now »

The Partner awards

Giving back to the community, pivoting their business to create something even more magical… We’ve got some incredible finalists lined up.

The nominees...

The nominees...

Folky Dokey, The HappySelf Journal and Hazel & Blue.

The nominees...

The nominees...

The Forest & Co, Little Baby Company and Loft & Daughter.

The nominees...

The nominees...

Emma Giacalone Textiles, Gemma Wightman Ceramics and Buff Jewellery.

Claire Davenport, notonthehighstreet CEO

“Our Partner community inspires us every day – not just because of their passion or creativity, but the incredible stories that go on behind the scenes. This year, they’ve worked tirelessly to help us stay connected with inspiring creations, so we can’t wait to reveal our Small Business of the Year winner. I just wish we had enough awards for all of our Partners!”

- Claire Davenport, notonthehighstreet CEO

The product awards

From innovative design to wonderfully thoughtful gifts, discover the finalists in our product awards...

The nominees...

The nominees...

The Forest & Co for the pull-down bar, Lime Lace for the test tube pendant and Rose Nisbet Ceramics and Textiles for the cosmic ceramic butter dish.

The nominees...

The nominees...

The Gluttonous Gardener for ‘The Flower of Memories’ gift, Dust and Things for the personalised egg board for mum and Tuppence and Crumble for the star fleece baby wrap.

The nominees...

The nominees...

Sadie Sadie for the handpainted denim jacket, Crown & Glory for the secret garden veil and Polly & Me for the modern calligraphy scroll.

Shop Make Awards Edit »

Meet our guest judges

We’re over the moon to reveal the three wonderful judges joining us this year. Their support for small businesses and expertise in their respective fields make them a pretty marvellous panel – and we can’t wait to hear their thoughts on our talented bunch of finalists. Don’t forget to check back here on the evening of 21st April to meet our winners.

Fearne Cotton, broadcaster, author & founder of Happy Place

Fearne Cotton, broadcaster, author & founder of Happy Place

Henry Holland, creative director and design consultant

Henry Holland, creative director and design consultant

Maira Ahmed, entrepreneur and Young Ambassador for The Prince's Trust

Maira Ahmed, entrepreneur and Young Ambassador for The Prince's Trust