Ilo | Storefront |
Child in wooden swing under a tree wearing a balloons romper

About us

Organic, Grow with Me, local, gender neutral, long-lasting.

The Philosophy

Organic, Grow with Me, local, gender neutral, long-lasting.

Ilo designs clothing inspired in the Scandinavian philosophy of childhood where play, comfort, environment, family and friends are all intertwined to nurture a wholesome child.

At the heart of our brand is a desire for a better future by creating clothing that kids want to wear and won't need to be replaced often, if ever; and once its finished it can be recycled as much as possible, hence reducing throwaway fashion and waste.

Child girl wearing yellow snow leopard romper and winter hat outdoors smiling face on.girl wearing nutty the fox romper on green grass standing touching her faceVioleta sewing

Like this partner?


  • "'We’ve got a romper and it is brilliant. We just came across this range in a local gift shop and loved them all and couldn’t leave without buying one'"
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    Fi Abbey

  • "Absolutely gorgeous clothing that lasts really well! Love all the patterns and colour choices. Especially like the dungees and bibs ??"
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  • "We love our Ilo trousers - they have lasted two children for two years each and despite many adventures have not got any holes. They fit beautifully over cloth nappies. And they remind me a bit of where the wild things are. Thank you!"
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  • "Wonderful service, wonderful items and a joy to buy from!! Love the flexibility of growth in the sizes got our first playsuit for little ones 1st Birthday and still plenty of room and wear almost a year on. Also bought some masks from ILO and they are so perfect! Comfortable to wear and the little one loves them and isn't intimidated by it which is brilliant!! Recommend to everyone."
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Please see's delivery policy.


Please see's returns policy.

Returns Address

68 Richmond Street, Bristol, BS3 4TJ, GB

Terms and Conditions

Please see's terms & conditions.

Registered VAT No.: GB284879535