Superlove

Play All Day - Sleep All Night

Welcome to Superlove. We make luxurious merino wool baby clothing, accessories and sleeping bags, designed to keep babies, toddlers and kids aged 0-12 years toasty warm in the British weather, day and night. Superlove merino clothing and sleeping bags make inspired newborn gifts that the most discerning of parents will love.

Merino is the softest wool in the world and has many remarkable natural qualities; merino naturally insulates so well your child will always be warm and comfortable, yet without any bulk to hamper that precious freedom of movement. Supersoft and 100% natural, merino is ideal worn as a first or base layer next to the skin.

Merino wool is very easy to care for. It is fully machine washable and dries very quickly (or you can tumble dry on low if in a rush). As a bonus, merino fibres are naturally antibacterial and resist staining- a modern wonder fibre that fits perfectly into busy lives.

Superlove in both name and in nature, we've made sure that our beautiful merino products are ethical in every way; kind to animals, people and the environment we all share. Our brand is 'zero-waste' meaning we re-purpose all cutting room waste and our factory in the Lake District is 100% solar powered.

In addition to our range of Award-Winning Merino, we also produce a range of unique illustrated prints that feature on our textiles and also on our own luxury eco-gift wrap. From 2022 gift wrap is now available by the sheet (we got so many emails asking where to get this).