The Ugly Duckling Kids | Storefront |
Prints in different patterns

About The Ugly Duckling Kids

Let’s witness this journey of our little ones-blooming into a graceful youngs

Our name itself implies a more exclusive experience. The brand-phrase originated from the literary fairy tale The Ugly Duckling, by Hans Christian Anderson. All children are so beautiful and precious to us, without any discrimination. Just like in this unforgettable survival story; let’s witness this journey of our little ones-blooming into graceful youngs.

The Ugly Duckling offers a whimsical array of colours in luxe cotton, hand created every season from the imagination of old-world charm in modern trends. We are committed to providing quality, functional comfort in uncompromised signature designs for year toddlers.

My hope is that the love and passion I’ve put into ‘The Ugly Duckling’ brand is evident to you and your own family as you use our products. Thank you for allowing us to be a part of your lives-it means ‘the world’ to me!

Every Purchase Gives Back!

At Ugly Duckling, we believe strongly in giving back to those in need. That’s why we donate a portion of every purchase to a charity, LÖDER, an organization that changes the lives of children with leukemia through ongoing support and funding research for a cure.

The Ugly Duckling Colurful Fun Baby and Toddler ClothesWe only use sustainable cottonWe guarantee that there are no harmful substances in our products.

Like this partner?


  • "I really loved the quality and the fact it is made from sustainable cotton is defo a plus for all of us who are eco-conscious. And the design, very different from the rest, really cool for my little pumpkin! Well done The Ugly Duckling ;)"
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  • "Fast, efficient service with amazing unusual quality, fun clothes. "
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  • "Wonderful item, Great quality! High standard"
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  • "A sushi bandana bib? is there anything cooler than this? Cute as a button- Cute as a sushi maki in this case! Thanks for the speedy delivery."
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Shipment Method: Royal Mail First Class

Shipping time: Same day or the following working day

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Please see's delivery policy.


Please see's returns policy.

Returns Address

Apartment 1, 2 Castle Row, London, W4 4JQ, GB

Terms and Conditions

I gladly accept returns and exchanges.

Contact me within 28 days of delivery and return the items in the following 14 days.

The return period will expire 28 days from the day on which you receive the goods you have ordered.

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Please see's terms & conditions.

Registered VAT No.: GB380814296