The Ugly Duckling Kids

Let’s witness this journey of our little ones-blooming into a graceful youngs

Our name itself implies a more exclusive experience. The brand-phrase originated from the literary fairy tale The Ugly Duckling, by Hans Christian Anderson. All children are so beautiful and precious to us, without any discrimination. Just like in this unforgettable survival story; let’s witness this journey of our little ones-blooming into graceful youngs.

The Ugly Duckling offers a whimsical array of colours in luxe cotton, hand created every season from the imagination of old-world charm in modern trends. We are committed to providing quality, functional comfort in uncompromised signature designs for year toddlers.

My hope is that the love and passion I’ve put into ‘The Ugly Duckling’ brand is evident to you and your own family as you use our products. Thank you for allowing us to be a part of your lives-it means ‘the world’ to me!

Every Purchase Gives Back!

At Ugly Duckling, we believe strongly in giving back to those in need. That’s why we donate a portion of every purchase to a charity, LÖDER, an organization that changes the lives of children with leukemia through ongoing support and funding research for a cure.