Alison Fern Jewellery | Storefront |
Model wearing crystal hoop earrings with pink background

The Brand

Collections marry ideas of femininity and strength with a playful touch. Thoughtfully designed and carefully hand-crafted in our London studio.

Formally an Art History Graduate, Alison went on to work for TATE (gallery) for over ten years before starting her eponymous jewellery brand.

Now London based, and in response to her growing urban experience, collections marry ideas of femininity and strength. Form often takes shape from Alison’s love of art and the signature style is modern and fresh, mixing metals, textures and unexpected materials.

More recent collections see Alison also draw on her coastal upbringing, working closely with natural materials such as pearls, glass and precious stones.

Constantly pivoting to the ever-changing market you can now also find pieces made with gold and silver plated brass and alloy. These affordable pieces have proved to be a real success.

Cut out of mushroom earrings with hoops and colourModel image with earrings with spikes and studs, goldCut out of hoop earrings with hearts of different colours, gold
Elijah silver earrings with pearls
Modern and Fresh Styles

Brand Ethics

Creating a mix of both classic and playful pieces, with a fresh, modern twist. Acting responsibly while bringing joy to your jewellery.

The brand has a commitment to both quality and sustainability. Each design is produced in small batches to minimise waste. Over 80% of the metals and stones are sourced from a trusted UK supplier with a transparent supply chain. We are working towards this being 100%.

Pieces are also often created using repurposed materials from previous designs or vintage pieces. Also, if a piece is discontinued before it sells out the jewellery is deconstructed and often a starting point for a new idea.

We are delighted that the brand is continually growing in popularity. Pieces have appeared in publications such as The Sunday Times, Stylist Magazine and Grazia.

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Our Products


  • "Pretty earings, my sister loved them"
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    Independent review

  • "The earrings are AMAZING!!! I bought a mismatched pair(one mauve and one white) but they are such a great quality that will be buying another pair next month as a present for my best friend! I love them! Can be worn throughout the day and even at night going out! Really amazing quality, very pleased."
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    Independent review

  • "Exquisite product -just beautiful. Pictures do not do them justice."
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    Independent review

  • "Im very happy with the necklace, it looks even better on and Ive had many compliments."
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    Independent review

Press Comments

""Pretty and cool in equal measures. My favourites? The subtly mismatched Archer earrings." Sarah Clark"
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Oct 2017

""So thrilled to see our ERIN earrings in The Style List of London's Stylist Magazine". Alison"
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Jan 2019

Stylist Magazine

""The MELANIE earrings were featured twice in one season by the Times Fashion Desk which was amazing!" Alison"
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Jun 2018

The Times


All orders are packed and sealed in a gift box with ribbon. Each and every order is unique and important and whether you are self gifting or buying a present - you deserve the special treatment!

Please do let us know if you order a number of items and would like them individually wrapped as gifts. We will certainly do our best to assist.

Please rest assured that we always package our items securely and safely.

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Please see's delivery policy.


Please see's returns policy.

Returns Address

36 Heath Road, Harrow, Middlesex, HA14DA, GB

Terms and Conditions

Each and every piece of jewellery is crafted by me and by hand. As such there may be slight differences and variations between pieces. This makes your jewellery unique.

Please note that the measurements on the site are approximate to the nearest millimetre or centimetre.

My focus is on quality. Most of the silver used is sterling silver, some is plated and that is made clear on the product records. I work with 14k gold-fill and 22k gold sterling silver as my precious metals. Recently we have introduced designs featuring plated brass or mixed metal enabling us to offer substantial looking pieces with an affordable price tag.

Further information on the metals and precious metals used:

Sterling silver is an alloy of 92.5% silver and 7.5% other metals, usually copper. This gives the silver more strength and high precious metal content, ideal for jewellery.

Gold filled is an actual layer of gold, pressure bonded to another metal, usually jewellers brass. Essentially it's made from solid ‘Gold’ and ‘filled’ with other alloys; the gold used is usually 14 carat. It wears like solid gold because its outer surface is solid gold and it offers all the same physical characteristics. It is more valuable than gold plated and tarnish resistant. It is a reasonably priced, quality alternative to solid gold.

Caring for sterling silver and gold filled items is the same as caring for any precious and semi-precious metal jewellery. Simply keep away from chemicals and and clean with a non-scratching dry cloth.

Our pieces using gold-plated metal chain and such-like have proved to be really popular. Obviously they will tarnish quicker but with the correct care they too can last a long time.

Please get in touch if you have any questions.

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Please see's terms & conditions.