Aloraa | Storefront |
Handmade Home Deco

Allure + Lore = ALORAA

The home decor and fashion accessory brand offering ethically-crafted products with a story to tell.

As our name suggests, at the heart of Aloraa is a belief in the appeal of stories and the human connections they allow. Stories from the cultures and histories—from national to personal—that unite us. They are the origins of a product and the people who crafted it. They’re the conversations a person wants to start, emotions they want to share, and connections they want to make with a purchase.

Aloraa is for those of us who buy items because we want all of this and more. To truly connect to a culture, its people, and the people around us. Products that blend the traditional with the contemporary to reflect the past while also feeling modern. And most of all, ethically-produced products with history and a human touch that allow you to tell the story of their origins and the people behind them.

Handmade Soft FurnishingsArtisanal and HandmadeCreated by Artisans in India

Our Principles

Connection: Every one of our items is accompanied by the story behind its creation so you can understand its cultural significance and feel connected to the people behind it.

Artistry: Our existence helps keep traditional methods of craftsmanship alive and appreciated. And our dedication to sharing the history and culture behind our products enables customers to become storytellers.

Respect: We recognise and prioritise our connection to other humans—including our artisans—and to our planet. For us “ethical” doesn’t end with fairly treating and compensating our producers—by telling their stories we acknowledge, celebrate, and respect not just their work but their humanity.

Like this partner?


  • "Quick delivery, good quality - perfect as a cheese/grazing board. We've had many compliments on how beautiful it is"
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  • "The frame is beautiful and very well made. I gave it as a gift to my sister in law and she loves it!"
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  • "High quality and beautiful stand that exceeded my expectations. I've received so many compliments about it"
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  • "Quick delivery and lovely item, had my eye on it for a while and I’m so glad I bought it"
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Returns Address

Aloraa 124 City Rd, LONDON, EC1V 2NJ, GB

Terms and Conditions

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Registered VAT No.: GB 388 8832 23