'By Alex'

By Alex - a hand drawn collection of keepsake prints and new baby birth date prints.

I am Alex and I set up my business when I decided to leave the consuming world of fashion behind me and go back to my roots and love of drawing and designing. What started as making little lavender hearts as gifts for friends and family on my first sewing machine, turned into designing and making a range of homewares and seasonal gifts.

I then became a mother to identical twin boys and my business and life took a different turn. My focus became about my children and designing products for them, which again took me back to good old pencil and paper and drawing my childrens favourite animals. This inspired my new collection of hand drawn party animal prints and new baby birth date prints which are personalised in metallic foils. Prints that are perfect, beautiful, timeless keepsakes that can be cherished forever and gifts that encourage children to learn their animal names and enjoy their favourite animal characters.