Chasing Threads

Stitchable accessories born from the idea to 'Sew Where You Go'

I'm Em and the founder of Chasing Threads. Our collection was inspired by a love of travel and life-long obsession with crafting and customisation!

After stitching a paper road map from a special road trip across the USA, I got obsessed with the idea of stitching travels and using thread to show a journey. I created our first product - the Stitch Passport Cover - back in 2016, after many prototypes in cross-stitch fabric, I developed a sample made out of specially perforated leather that could be stitched and personalised. It looked amazing and I took it on all my trips! From there I developed a matching Stitch your own Luggage Tag before taking the leap to quit my job and launch the company!

We've continued to develop stitchable products and have a large range of joyful, thoughtful, kits of possibility. All with the ethos that 'You Can Sew Your Own Way' (sung to the tune of Fleetwood Mac if you wish..!).

While we craft everything to last - we also make it easy for you to craft your own personality into each item. Tell your story and get creative. We love to encourage people to pick up a needle and thread, and even beginners to stitching can create a treasured yet practical accessory.

Maybe your passport cover will start with a few speckles of thread and over the years the map becomes filled with embroidered crosses. As you get more confident with stitching, you could take on a bigger project, like covering your wallet or jewellery wrap with initials, patterns or icons inspired by your trips.

Our products are special because of the stories that become a part of them. We want to make sure your treasured accessories survive for a life-time - designed to evolve as you carry on chasing threads...