Defy | Storefront |
Cans of DEFY Organic vegan wine in a fridge with a shoe.

DEFY wine

DEFY — The modern way to enjoy wine

We got rid of the pretension and all the fuss around wine and we put it in a can, because cans are easy for people (and good for the planet - 60% less CO2 than bottles). We're making high-quality, delicious wine more accessible and convenient.

We are not looking to educate people; we just want to bring you great wine. With DEFY, you can enjoy it; you can trust it's well made. That's why our wine is organic and vegan, no chemical, no pesticides, no added sulphites nor sugar.

Also, most of the time bottles are just not practical; you may want just a glass or two. Now you can have great wine and not waste any of it.

This is the modern way to enjoy wine — simple, sustainable & convenient; no fuss or pretension just good vegan, organic wine that comes in a can.

Hand crushing a grapefruit next to a glass of DEFY rosé wineCans of DEFY organic wine in a marble sink full of iceA crushed can of DEFY organic rosé wine on a table next to a doughnut.
A person pouring a can of DEFY organic white wine into a glass, at a dinner table.

How it's made

What it means to be a vegan, organic wine.

VEGAN — Most people don't realise not all wine is vegan, but ours is. That means we don't use any animal products. Traditionally (and still today) certain animal products are used in parts of the wine-making process, but there are alternatives like bentonite clay. We use these other methods to allow more people to enjoy our wine.

ORGANIC — Being certified organic means our wine has no chemicals, no pesticides, nothing nasty in it. They are all essentially natural, low-intervention wines. We've spent a lot of years working to produce high-quality wine that tastes great from the can or a glass, so you can enjoy it where & how you want.

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Free delivery to UK mainland

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Please see's returns policy.

Returns Address

36 Water Road, Reading, RG30 2NN, GB

Terms and Conditions


By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorised purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.


We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.


We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.


Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We have made every effort to display as accurately as possible the colours and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any colour will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e?mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more detail, please review our Return Policy.


We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


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Registered VAT No.: GB297680151