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Only the best for the superheroes in our lives... an award like no other, a Gratificate! You add the sentiment, we do the magic to make them feel extra special.

Launched in 2020, this is our unique way of expressing just how important and special some people are in our lives.

We all have people who we're grateful for - someone we love or admire, the friend who'll help us if we're in a jam, the partner who always tells us the truth, the colleague who never lets us down.

They're the inspiration behind Gratificates - the unique, affordable and anonymous way to tell someone you care.

It's sometimes difficult to find the right words or the right gift to fit the sentiment. And that's how Gratificates were born. Initially intended just for the founder's wife, once others found out about it they asked for their own and now they're available to everyone.