Designed by Ruth

It's all in the detail.

Designed by Ruth is Ruth Hayward's venture offering quality greeting cards with gorgeous, vibrant and distinctive designs for everyone.

Influenced and informed by what's around us and inspired by the geometric patterns in our flora and fauna and the detail of modern city life; Ruth's bold and elegant designs play with colour, detail and scale through digital technology to offer contemporary and carefully worked colourways.

Greeting cards are a very personal way of communicating, where real effort can go into making the right choice and finding the right tone to fit the occasion. Ruth uses her love of pattern to offer a unique collection of cards where each card has it's own distinctive style and characteristics.