Ducky Zebra | Storefront | notonthehighstreet.com
Image of two children wearing Ducky Zebra Pyjamas

About us

Fun, sustainable clothes - free from gender-stereotypes: Award-winning, child-led clothes made from soft Organic Cotton (0-6yrs)

Hi, I'm Sal, founder of Ducky Zebra. We create award-winning, sustainable clothes for babies and children up to 6 years old. Our designs are free from gender stereotypes and inspire kindness and confidence in those who wear them.

Our clothes have all been approved by children (hence the fun prints and big pockets) and are made from GOTS certified Organic Cotton. We include clever features, such as 2-way zips for easy dressing and roll down cuffs to give extra length as the child grows.

Every item includes a splash ‘power button’, often hidden inside a pocket, which acts as a physical reminder for children to splash kindness and confidence, even at times when it might be hard.

We launched towards the end of 2021 after growing frustrated with the harmful stereotypes found in high-street kids' clothing: pink, cute and impractical vs blue, aggressive and adventure-seeking. We may be a small start-up, but we have big plans to disrupt kids' fashion and create a more equal world.

Image of a happy boy wearing a yellow and white stripe Ducky Zebra top with an elephant and crocodile in a hot air ballonImage of Ducky Zebra founder, Sally Dear, sitting in the grassImage of two children reading a book wearing Ducky Zebra PJs
Image of a man holding a sign saying 'I made your clothes'

SUSTAINABLE FASHION

Award winning 'kid-approved' designs

We design our clothes in Oxford and make them in a small factory towards the south of India. We’re proud to be working with our manufacturing partner, who only focus on sustainable, ethical fashion. They’re GOTS certified and continually looking for ways to rethink their processes to reduce their environmental impact. Currently 50% of their power comes from solar energy and soon this will be 85%.

We're delighted to have featured in John Lewis, The Telegraph, The Times, South Today, Juno Magazine and BBC Radio Oxford.

And we're super proud of the awards we've received, including:

* Dragon's Den's Theo Pathitis' 'Small Business Sunday' Award

* Gold for Best Unisex Fashion Collection by Junior Design Awards 2023

* Silver for Best Unisex Fashion Collection by Junior Design Awards 2024

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Reviews

  • "Bought as a present for a new baby, and can't get over how soft it is. The smiling sun can't help but put you in a good mood!"
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    Joanna H

  • "Really pleased with the quality and design. Also love the ethos behind the brand."
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    Laura P

  • "I absolutely love how bright and soft this is on my 7 month-old. Also super handy to have the 2 way zip. Lots of room for cloth bums."
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    Emily A

  • "Easy to unzip for nappy changes, happily bright and a lovely soft cotton for comfort. A must with my son's sensitive skin."
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    Alice B

Delivery

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Returns Address

4 Temple Street, Oxford, OX4 1JS, GB

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