Edie & Joe

For the littles in your life

Edie & Joe started with a simple dream: to create beautiful, meaningful products that put smiles on little one's faces.

Hi, I’m Lauren! Back in 2015, with a background in fashion design and a passion for quality craftsmanship, I launched Edie & Joe, naming it after my wonderful grandparents. Every piece I create is lovingly designed to bring joy to both children and adults alike, all handmade by myself from my home studio in Yorkshire.

I carefully choose timeless fabrics and thoughtfully curate patterns that inspire wonder and imagination. Each product is made with so much care and attention to detail, beginning with my first product, the Flopsy Bunny soft toy. My offering has since expanded into beautiful nursery decor pieces such as mobiles and cushions, allowing parents to create the perfect space for their little ones as well as providing keepsake gifts for others.

From a small idea to a growing brand, I am excited to see what the future holds for E&J.