Emma Vowles

Inspired by yesterday. Made for today. A treasure for every tomorrow.

A lifelong collector of curios, trinkets and flea-market finds, Emma has always loved to apply a touch of old-time elegance to her work – whether as an award-winning florist, as chief buyer for fashion and lifestyle brand, Busby & Fox (which she founded from home, and still heads up today) or in designing and curating twinkling, antique-inspired pieces for the Emma Vowles collection.

Exclusive to notonthehighstreet, this special selection blends the luxuriousness and preciousness of antique charm jewellery with Emma's own imaginative style. Adorned with an eclectic mix of vintage-style charms, from kitsch curiosities and traditional emblems to precious Swarovski stones, each design has its own twinkling appeal. Worn alone, they make an elegantly eye-catching statement. Layered together, they weave a rich and intriguing story. You can even add your own collection of charms at home for a piece that’s totally and uniquely personal to you.

Whichever part of your own story you want to tell, or whatever it is you want to celebrate in somebody else's, create your own future heirloom full of personality, history and – most of all – charm.