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Positive paper goods to make you smile.

Quite simply Folio makes nice paper stuff. We are here to inject some fun into your celebrations and your everyday. Folio has become known for it’s joy filled greetings cards and paper goods, sense of humour and playful attitude. Our mission is to bring you illustrations that make you smile, no matter what your age, for you to treasure as part of your celebrations and beyond. If you are looking for great characters, a nostalgic vibe and beautiful details you are in the right place.

Founded in 2016 by our main man and self taught illustrator, Ian, Folio started with the simple goal to be able to draw every single day. Now we work from our new studio in the historic Castle Arcade in the heart of Cardiff, shared with two slightly mad but highly affectionate office dogs. What started as greetings cards has now expanded to include some seriously detailed wrapping papers, cool enamel pin badges and top notch notebooks and who knows what the future will hold. We are proud to have designs stocked across the world with the most amazing band of independent businesses. Thanks for being here and supporting our small business - you rock!

Folio Ian Owen PortraitFolio Enamel 'Independent Businesses Rock' PinFolio 'Bear Hug' Greetings Card
Folio Wrapping Paper

Our Planet

Plastic free packaging & FSC certified paper stock

When it comes to the planet we just want to know we are doing our bit. We work hard to be as environmentally conscious as possible. Each of our products are professionally printed here in the UK, the envelopes we use are made from 100% recycled material plus our paper stock is all FSC certified. You can rest easy knowing that all our cards are sent out plastic free as standard with only recyclable packing materials.

All designs are copyright ©Folio

Like this partner?


  • "My Co-Worker absolutely LOVED this card... will definitely buy again!"
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    Desiree W

  • "Absolutely beautiful cards. The gold foiling is exquisite!"
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    Amanda H

  • "Minimalism at it's very best! These books have a quiet beauty with ample pages for writers and artists alike."
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    Mika B

  • "These are the PERFECT note and sketchbooks - perfect size with a binding. Clearly made with love, care and skill!"
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    Kristine O


We aim to dispatch all orders within 1-2 working days. Although we endeavour to meet all estimated delivery dates, this item is sent using Royal Mail. This is not a guaranteed service, therefore due to unforeseen circumstances such as severe weather or during busy times, deliveries may occasionally take a little longer. If you have not received your delivery within 10 working days, please contact us through our storefront so that we can look into this as quickly as possible for you.

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Returns Address

6-8 Castle Arcade, Castle Street, Cardiff, CF10 1BU, GB

Terms and Conditions

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Registered VAT No.: GB 327 4258 00