GUSTATORY

The coffee industry is in a global sustainability crisis and GUSTATORY exists to widen the conversation.

Not all coffee is sustainable or ethical. In fact, far too much isn't. The reality of the coffee industry is it's global prices are currently so low that most producers are struggling to cover their operating costs, hugely affecting livelihoods in countries that depend on exporting coffee.

For those producers managing to survive, too many are also unable to re-invest in their farms towards modernisation and adapting to climate change, adversely affecting coffee yields today and for years to come. 'But I love a morning coffee, I buy coffee regularly enough' we hear you say - well, quite, we all love a morning coffee routine at home or as a takeout...

...However, choosing independent roasters' speciality coffee is a much better choice than that of lower grade, less ethical supermarket / multinational cafe alternatives. Such independent roasters often have direct relationships with their farmers and producers, and are dedicated to remunerating those along their supply chains with purchases much higher than market price value, even paying up to 2 or 3 times more than Fairtrade agreements. Besides, we've not even mentioned how independent roasters' speciality coffee is better tasting, too, but that's a given.

Contributing towards a more sustainable future for coffee, support these independent roasters' efforts and subscribe to a coffee subscription. Voted as ELLE's and Esquire's 'Best Wholebean-Only Subscription 2021', Shortlist's 'Best Coffee Subscription 2020' and more.

Available at Not On The HIgh Street, the exclusive GUSTATORY x ANCHOR & CREW merch collection.