The London Toy Company

Soft toy designers. Iconic brands. Fun products!

The London Toy Company are product designers, developers and creators of Great British inspired 3D toys and gifts. The home of the finest 3D soft toys that take the form of renowned British heritage designs and icons.

Our company was founded in early 2015 by a university student studying Transport Design at Coventry University. As a lover of transport related toys since a kid, he took his skills and applied them to cushions and toys, which are the products you see today.

From London Underground Tube train Cushions to London Red double decker bus and black taxi cushions, there's something for you. At HRD, we design products for people who care about quality and design. We create products that put a smile on your face, time and time again. Our exciting, vibrant and sumptuously soft range is ideal for use as bedroom and living room decor and is bound to create a talking point for guests. We are always coming up with exciting new ideas for anything we can turn into a 3D cushion.