Ifnotnow | Storefront | notonthehighstreet.com
ifnotnow organic T-Shirts

About Ifnotnow

Ifnotnow is about sparking joy and good vibes.

We’re an independent lifestyle brand specialising in organic T-Shirts, sweatshirts and hoodies for those who like to make a statement. We are also excited to share our accessories range and offer other artisan products, including Japanese stationery, all hand curated by us.

Like many a good story, our business started at a kitchen table in London - we realised we had a message to share and lots of design ideas! We like simplicity and things that tell a story. Our creative designs take inspiration from causes that matter to us and our customers. That’s at the heart of what we do.

There’s so much pressure in the world right now. Promoting well-being, mindfulness and generally just being kind to one another, is Ifnotnow's mantra. We want to show that fashion and consumer choices can be approached in a different way. We also like to give back, so a percentage of sales goes to a chosen charity each month.

Peace Organic T-ShirtManga Organic T-ShirtVibrate Higher Organic T-Shirt
Self portrait. Founder and CEO.

How it's made

“Buy less. Choose well. Make it last” -Vivienne Westwood.

Our GOTS certified T-Shirts are made to order using the latest digital printing technology to minimise wastage. We are committed to creating ethically sourced products that contribute to a more sustainable fashion future.

All of our products are created with love and effort. We love sharing them with you and hope you like them.

Seize the day, live in the moment. What does your T-Shirt say about you?


Founder, Ifnotnow

Like this partner?


  • "Great brand with awesome designs. I brought the pink sweatshirt with the Buddha design and the pink beanie hat. The quality of them is amazing and the colour’s the perfect shade and true to the description on the website. They also wash well. I’ll definitely be ordering again soon!"
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    Nicola E

  • "Brought a T Shirt from this brand, loved the quality and design, will definitely be purchasing more in the future, Next a hoodie or a sweatshirt. Really nice to buy from a brand that cares about social and environmental issues and owns it."
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    Eddie B

  • "I'm in the process of buying this t-shirt again as my daughter has claimed ownership. Great quality and washes really well, without losing shape."
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    Taran A

  • "I have just received my second order of ifnotnow's sweatshirts as loved the first lot so much! Really impressed with the quality and design. Washed and dried really well with no fading or shrinking. Fantastic customer service too - Highly recommend!"
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    Claire H



As we don't like to sit on loads of stock (very bad for the planet), we order and make each piece to order, so sometimes our lead times can be a bit longer.

We estimate that delivery will be within 2-7 days maximum for Mainland UK.

Please do feel free to get in touch if you have any questions about your order and we'll gladly help you out. Thanks again.

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Returns Address

40 Ellington Court, High Street, London, N14 6LB, GB

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Returns Address

Ifnotnow, 40 Ellington Court, London, N14 6LB

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Please see notonthehighstreet.com's terms & conditions.