Jida is about sharing love of good food. Jida has spent years mastering the art of blending ingredients to turn the simplest of recipes into the tastiest.
We are three childhood friends who took different paths in life and ended up in different parts of the globe. During our time overseas we missed our home food and also the gathering, the sharing, the hosting, those deep after meal talks, that feeling when you welcome people over to your home and create love.
We founded Jida in 2020 during the peak of the pandemic as people's kitchen and home cooking became the centre of their homes and more and more people were looking for delicious, healthy, and simple alternatives to food delivery services or just to take their home cooking to the next level.
Jida is on a mission of “Making home cooking deliciously simple” – You don’t need to be an expert in the kitchen, be a foodie or travel around the world to source distinguished Middle Eastern and Mediterranean tastes. We believe that home cooking doesn’t only fill your house with different energy and love but it also attracts your family and friends. It brings everyone together.