Justine Louise | Storefront | notonthehighstreet.com
personalised bunny baby blanket

About Me

Justine Louise is a luxury British brand selling beautiful personalised knitted gifts made from the finest merino wool

Hi, my name is Justine and I have been knitting since I was seven years old. I completed a degree in Fashion Design with Knitwear at Central Saint Martins and went on to design childrenswear for various high street brands, including Marks and Spencer and Ben Sherman. Even though I enjoyed working for these companies and got the chance to travel to places such as Tokyo and the US, I wanted to design my own range.

So in 2010, I dug out my knitting machine from college and created my own brand - Justine Louise.

I design, make and sell knitted gifts for babies and children using luxury merino wool. Products include baby blankets, cushions and jumpers which can be personalised. I knit them on a domestic knitting machine and hand finish them. My range is fun, colourful, design-led, unique and contemporary. Merino wool is perfect for babies as it's both hardwearing and soft. It can also regulate body temperature and is great for sensitive skin.

rainbow knitted baby giftsjustine louise knitwear designerpersonalised giraffe baby blanket
luxury knitted baby gifts
ethical values

Made with Love in the UK

Personalised Baby Gifts

My products are made with traceable Australian merino wool that is then spun by a world leader in the wool textile industry that is based in Italy.

The farm is renowned for its quality environmental stewardship. It identifies and incorporates practices that suit the unique environment to promote bio-diversity and grazing. A professional shearing team is employed to ensure all wool is harvested in an ethical manner, ensuring the sheep are handled in a stress free environment. I am confident in the knowledge that the highest levels of animal welfare for wool production are applied. Everything I knit is made to order so there is zero waste.

My favourite baby product in the range has to be the blanket as it makes the perfect gift for a new arrival. I love the idea that I am creating heirloom pieces that will be treasured forever.

I currently live in Surrey with my husband, two teenage daughters and two Burmese cats.

Like this partner?


  • "Wonderful customer service, even better product. Would highly recommend"
    read more


  • "This is the most BEAUTIFUL sweater! The wool is so incredibly soft, and the color is just gorgeous! It was beautifully wrapped and came very quickly. I honestly want one in MY size! Thank you so much!!"
    read more


  • "A really lovely new baby gift, my friends were very pleased with it."
    read more


  • "Fantastic service from Justine! I needed a custom cushion to be made at short notice; Justine answered all my queries super quickly and the cushion arrived in a matter of days. It is beautifully made and beautifully packaged, thank you so much!!"
    read more



As most products are personalised, all orders are sent out by Royail Mail using the first class recorded delivery service.

View more

Please see notonthehighstreet.com's delivery policy.


Please see notonthehighstreet.com's returns policy.

Returns Address

19 Highwold, Chipstead, Coulsdon, Surrey, CR53LG, GB

Terms and Conditions

Unfortunately all products that are made to order and/or personalised cannot be returned or exchanged unless faulty.

View more

Please see notonthehighstreet.com's terms & conditions.