Look Mate London | Storefront | notonthehighstreet.com
Socks from above and side

About Us

Exquisite socks designed collaboratively.

Look Mate began life as two lists made by Vahan and his brother Vahagn in a London coffee shop. One was a list of people they wanted to work with, the other was a list of things they felt passionately about. In an unconventional twist on the normal business idea, they started by looking at products that would marry the two lists together and settled on what we now know as the distinctive Look Mate socks.

The aim behind Look Mate has always been to work with aspiring creatives to bring a product that cuts above the rest in delivering a high quality everyday item. The designs commissioned are by anyone from industrial designers to visual artists. They are then produced by a father-daughter team in Vahan’s hometown in Armenia, incorporating quality into the company’s DNA from day one.

When you purchase Look Mate socks you believe style is a combination of the many elements of an outfit and that paying attention to the small things can complete the look. The most discreet detail, the flash of the colour, the pattern of your socks, can be the most important. It can spark a conversation.

Founders of Look Mate

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Press Comments

"It’s an article of clothing that people overlook but Look Mate believes socks are the world’s best conversation starter. "
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Feb 2017

"Tigers and luxury socks may not at first glance, seem to be natural bedfellows. "
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Apr 2017

"This London-based label has a very simple concept – they collaborate with artists of the moment to produce – socks. "
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Sep 2016

Emerald Street


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