Nathan Joyce | Storefront | notonthehighstreet.com
Alphapets - small model animals made from letters. Shown here is a model crocodile and the letters spelling CROCODILE that were slotted together to build it.

About me

Alphapets bring letters to life - they are small model animals made out of letters!

When my regular photography & illustration work dropped off during the COVID 19 pandemic, I found myself wanting to get away from staring at the screen, so I set myself a creative challenge: try to make a 3d model from 2d letters.

After many hours spent in my London based studio surrounded by prototypes and paper cuttings, I had a menagerie of animals I was happy with, and so decided to build a brand around them. Alphapets was born!

All designs, illustrations & packaging were created by me, and the designs have been registered in the UK.

Nathan Joyce in his studioA sketch and prototype model of a paper craft Dinosaur Nathan Joyce working on a first version of the Alphapets toy design

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