Nightire

The sleepwear industry is tired. And we were tired of it. So we created a sleepwear brand that will bring some vibe back to the bedtime tribe.

Nightire was born out of a personal quest to understand sleep, and all that it entails, a bit better. Like many women, Nightire founder Nina had this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. She'd overthink everything and constantly make lists in her head, worrying about things that she couldn't change; all while lying in bed at night waiting for sleep to set in. This led to months of restless nights and tired mornings. She began doing research into what could help a person to sleep better and tried to apply it in her nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (so g’bye Insta-sessions right before bed), and trying anything she could to keep her body temperature on an even keel. That included buying the right sleepwear, which, in turn, got her to focus on an industry that seemed like it had a lot of room for innovation (and a bit more personality) which is how the idea for Nightire came about.