Notafictionalmum | Storefront |
NFM storefront picture

About NFM

She's rustled up the U.K's first adoption and infertility clothing brand. Why? Because It's about time we started to celebrate ALL journey's to parenthood.

I stepped into a department store full of hope, excitement and money,I was an expectant mother, only to discover there was nothing there for me. I didn't have 'the bump'.I'm a mum, I drop and roll to the potty when its called for quicker than any Marvel superhero. My little boy just happens to be adopted, that's all.

If there's nothing out there for you, create something right? I bribed a few connections, sold my wedding dress and turned my spare room into NFM HQ

I wouldn't want to do any of this without being able to give back to the charity closest to my heart; Barnardo's UK. Without these guys, I would never have fulfilled my dream of becoming a mother. 10% of every sale will be going directly to them. That way, more dreams can come true and forever homes found.

I really hope you find something here that you love.

If not, you MUST let me know.

Some are lucky enough to have two mummies or daddies The spare room Love not DNA sweat

The media buzz

The bedroom shop in the big time news

Since launching my inclusive business just five months ago it has been featured in the metro, BBC Bristol and in the BBC world news day section.

I'm a mum, once overlooked by the retail sector on a mission to get the world to listen.

I wanted to create a brand that's inclusive on so may levels. Child safety and inclusivity was at the forefront of my branding. By printing designs on the back of children's clothing it enables pictures to be shared online and celebrated safely. I dream of retail equality for all types of families.

Working from my spare room, me and the heat press have become very well acquainted. All printed designs from NFM are literally hot off the press.

Each parcel is sent out for delivery with the help of my little boy *Nemo. He's usually wearing his stegosaurus helmet carrying a parcel 'Mr Rex' the back pack.

Everything about your shopping experience is truly unique.

Like this partner?


  • "I love this tee, it fits true to my normal size, is very comfy, washes well (needed for me!) and I love having the little slogan discreetly on my shoulder."
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  • "I love this shirt.great quality. I got a medium and maybe could even have gone small and I am a 12-14. The relaxed fit is comfy though."
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Returns Address

Notafictionalmum, PO Box 421, Bristol, United Kingdom, BS9 0ET, GB

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