More Fun. Stress Less. Stay Odd
In November 2020, we were stuck at home and working all hours sat in front of a computer got pretty dull. Our only bit of fun during this was the covert forest meet-ups to mountain bike.
We’d ride almost every day kicking in new tracking in all the local woods and long cross country rides on the weekends.
Riding so much meant every swanky pair of socks we bought seemed to get holes in after a couple of weeks. It was looking at those holey socks we decided we needed to develop our own. One that could put up with some serious abuse and match the serious fun we were having riding.
MORE FUN. LESS STRESS. STAY ODD.
Both being engineers, we wanted to do things properly and set out to design and test our sock to the limit. We worked with UK manufacturers who make some of the most robust socks on the market and designed and tested dozens of iterations.
Making things in the UK is important to us. We can develop better products quicker and be more in touch with the process (which is always fun). We don’t have to ship socks across the world and we get to support our local makers and manufacturers.
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