Parallel

A life spent outdoors is an ambition worth pursuing. We make unique outdoor gear for every trip out of the city & into the wilderness.

Parallel is a design studio born out of Brixton, South London. Although we're based in London, we take every chance we can get to be outdoors, often hiking through the Scottish Highlands or cycling around the coastlines of Cornwall. Parallel was started by engineer and designer Alex Peet, who left his career with bigger companies to start something from scratch. We're now a small team of two: designing, making & shipping products from our little studio in South London.

We're a young business with a love of great materials and simple, well-considered design. When growing a business, you can never be sure of how things will go. One thing we can control is making the best products & gifts possible so they can be appreciated for years to come. We put everything we can into the products & packaging to create memorable unboxing & gifting experiences. We do this without using single-use plastics, we're even moving to use biodegradable cork to hold and protect our products.