Pawprint Family | Storefront |
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Badges, Trails and Tales that deliver fun, adventure and reward for all ages.

Pawprint Family began life in 2015 when Charlotte met Jamie and since then both the business and family have grown!

We're on a mission to help every young person access adventure so we support leaders, teachers and parents with 1000s of free activity ideas and resources. We create and sell a range of Badges, Trails and Tales that deliver fun, adventure and reward and a percentage of every sale goes in to our charity to provide grants for young people.

Every one of our badges is designed in-house by Charlotte and our focus is always on creating the very best quality product possible. We work together with our partners and customers to create new badges and resources every month.

So why Pawprint? Well, it all began with a bear called Rik. He's a travel-loving, adventurous bear and Rik's paws inspired our iconic, Pawprint logo that now features on every badge...and our name too, obviously!

From our family to yours, thank you for your support!

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Meet The Family

Meet the brands bringing you #AdventureForAll

Pawprint Badges - provides 1000s of free activity ideas and resources accompanied by collectible, embroidered badges. Our badges celebrate anniversaries, holidays and festivals whilst encouraging you and your family to spend quality time together, learning and enjoying adventures.

Pawprint Trails - bringing you location based, treasure-hunt style experiences to get you exploring the UK and discovering new places.

Pawprint Tales - a series of books bringing you Alfie's adventures (he's our fox-red Labrador by the way!) In each Tale Alfie and his bestest friend Teddy explore the UK, bringing adventure to you in the comfort of your own home.

Pawprint Trust - a percentage of every sale goes in to the Pawprint Trust (registered charity no: 1195918) to provide grants for young people, helping them to access adventures!

Like this partner?


  • "I love you guys and your badges are the best! I tell everyone about you."
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  • "I'm a beaver leader and childminder. I can't wait to use these badges with family, the beavers and the children I mind."
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  • "Have been a customer for years. Best badges around. So beautifully made."
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  • "We love completing these badges as a family and the quality of the badges are absolutely fantastic!!"
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All our orders are sent via Royal Mail 24 and if placed before 3pm are usually shipped the same day (Monday-Thursday).

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Please see's returns policy.

Returns Address

5 The Portal, Elmhurst Business Park, Lichfield, WS13 8EX, GB

Terms and Conditions

1% of sales are donated to the Pawprint Trust (Registered Charity Number: 1195918)

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Please see's terms & conditions.

Registered VAT No.: GB329754077