Persona

Tired of feeling like you need to blend in?! So were we, so we decided to express ourselves by creating the boldest, most unique and vibrant luxury socks!

In case the sock images haven't given it away yet, we are Persona, a luxury sock brand harnessing the power of colours to empower everyone to express their true selves and live their best life.

Our mission of empowerment to express yourself comes from our founder's (Prem) journey where in a previous life as an accountant, he felt all too often that he was being forced to blend in. So he decided to create luxury, bold and colourful socks for the rule breakers and the free spirits! Whether you are after socks for a casual outfit or a formal outfit, our socks are versatile so can be used in either!

All of our socks are made from Egyptian cotton, which is softer than regular cotton, more durable and kinder to your skin, so is perfect for those with sensitive skin. These fibres also mean that our socks feels lighter on your skin and absorb less moisture, which keeps your feet feeling cool - what's not to like about all that?!

We also proud to say our socks are ethically made!