A drop of colour in the sea of children's products
Philly & Friends is an award-winning children's lifestyle brand with a strong purpose at its heart. We aim to add a drop of colour in the sea of children’s products while supporting underprivileged kids around the world. Our products are designed to instil confidence and self-love through the power of representation.
Inspired by my daughter whose nickname is Philly, I wanted to create a children’s character kids everywhere can love and identify with. One who is strong, confident and happy, goes on adventures, laughs from within and loves wholeheartedly with tight hugs and lots of kisses.
When I had my daughter in 2017, there weren't many quality children's books that featured a black or minority ethnic main character. At the time, less than 1% of children's books in the UK featured a Black main character and the Toy industry stats isn't any better.
Philly & Friends was born out of a desire to see children grow up to see beauty in themselves and others, to believe they can be anything they want to be. I strongly believe representation matters - all children deserve to see themselves and others represented in the books they read, toys they play with and media they consume.
We are proud to be an award-winning children's brand
STORYTIME WITH FERGIE (DUCHESS OF YORK) - Who Do I See in the Mirror? was selected by the Duchess of York, Sarah Ferguson, as one of the books to read on her Storytime with Fergie channel
ABSOLUTELY MAMA AWARDS 2020 - BEST BRAND
BLACK BRITISH BUSINESS AWARDS - 2021 FINALIST CONSUMER & LUXURY
PINTREST BLACK GOLD BRAND COMPETITION 2020 - RUNNER UP
2020 START-UP AMBASSADOR (LONDON) - START UP LOANS
WINNER OF 2020 THE BREAKTHROUGH FUND BY THE BREAK SOCIAL
HOLLY & CO SMALL BUSINESS INSPIRATOR
MEDIA RECOGNITION - featured by Hello! Magazine as one of the best 15 children's books on diversity and on the coveted Indy Best list as one of the best kid's books that celebrate diversity.