Philly & Friends

A drop of colour in the sea of children's products

Philly & Friends is an award-winning children's lifestyle brand with a strong purpose at its heart. We aim to add a drop of colour in the sea of children’s products while supporting underprivileged kids around the world. Our products are designed to instil confidence and self-love through the power of representation.

Inspired by my daughter whose nickname is Philly, I wanted to create a children’s character kids everywhere can love and identify with. One who is strong, confident and happy, goes on adventures, laughs from within and loves wholeheartedly with tight hugs and lots of kisses.

When I had my daughter in 2017, there weren't many quality children's books that featured a black or minority ethnic main character. At the time, less than 1% of children's books in the UK featured a Black main character and the Toy industry stats isn't any better.

Philly & Friends was born out of a desire to see children grow up to see beauty in themselves and others, to believe they can be anything they want to be. I strongly believe representation matters - all children deserve to see themselves and others represented in the books they read, toys they play with and media they consume.