Podernovo Children's Clothing | Storefront | notonthehighstreet.com
founders wedding photo


Timeless, unisex baby clothing in dreamy neutral tones

Podernovo is a brand new small, family run business, founded by Mama and Dada duo, Amiee and Daniel. In 2020 they became first time parents to their baby boy Rafferty and adored dressing him in neutrals! In the midst of a Global Pandemic, browsing baby clothing wasn't easy and the minimalist, neutral styles Raffy looked so adorable in were few and far between on the UK high street. From their little home in Solihull, Birmingham, whilst Rafferty slept peacefully (sometimes!), Amiee and Dan curated their Signature Collection.

Knowing all too well that babies seem to outgrow clothing so quickly, they wanted their styles to be made-to-last from quality fabrics. Their dreamy loungewear sets and adorable rompers come in stretch fabrics and with adjustable fastenings to grow with your little ones month on month. Sustainability is super important to them, so they love to source unisex pieces in neutral tones to allow their clothing to be passed between siblings or even families - reducing the stark amount of wearable baby clothes that find their way into landfill.

baby in cream waffle romper set with bonnetbaby legs wearing rust coloured ribbed loungewear setbaby wearing beige knitted bloomer set
rustic packaging in neutral tones. gift wrapping in parcel paper and string

Packaged with love

All of our orders are carefully wrapped in our rustic, minimalist style using sustainable materials. Select our gift wrapping option for your order to be gift wrapped as pictured. You can leave a note for us to customise the card insert with a special message to your loved one. We know how exciting it is to receive a gift which comes in beautiful packaging and this is the part of the process which we love the most!

Like this partner?


  • "The material of the waffle loungewear set is so soft. It washes well. It’s just beautiful! Fantastic service!"
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    Lu W

  • "Brilliant quality and super soft. Items were packaged lovely and delivered within a few days! "
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    Sophie B

  • "Great quality and such a fab & helpful company!"
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