PRANSUK DESSERT

PRANSUK DESSERT makes traditional forgotten Thai desserts recreated into the new forms, introducing them and their stories to new people.

The name PRANSUK means ‘Breath of happiness’ which is a form of meditation practice, discovered by Chosita. The lotus flower presenting PRANSUK's logo has been used widely in Buddhist traditions represents the state of a peaceful mind. The desserts are thus a practise, product and expression of meditation.

Pransuk was started in 2012 by Chosita Dhumraksanukul. It originated out of her home in Chiangmai, Thailand. Pransuk has served customers looking for something sweet after their lunch, as meaningful and traditional gifts, or a gesture in special events such as house-warming, birthdays, weddings and buddhist ceremonies.

After graduating with a Master’s degree in Fashion Entrepreneurship and Innovation from London College of Fashion, Ploynita Chokpaiboon went back home and started to see the true beauty of her aunt’s desserts and wanted to preserve the culture by introducing Pransuk to London, her second home. Chosita’s recipe has been passed onto her niece, Ploynita, as a continuation of their Thai heritage.

Ploynita has been adapting the traditional desserts with her influences of living in London, offering the Buddhist philosophy to the contemporary lifestyle.