Purpose & Worth etc

Beautifully simple, design-led greetings cards, wrapping papers and prints.

Purpose & Worth etc is a London-based stationery brand that specialises in design-led greetings cards, wrapping papers and prints. Inspired by our love of simple illustrative story-telling, typography, print techniques and the modern decorative arts—our mission is to offer alternative, up-market products that are unique, thoughtful and made with care—using craft-based processes and fine quality materials. Being a British based business (the historical home of greetings cards!) is also an important part of our story. All P&Wetc’s products are designed and printed in the UK. Each design starts as a sketched idea, which may be hand drawn or painted, found objects or textures. After making final adjustments such as adding colour and finalising layouts, the artwork is sent out to our Kent-based printer.