Rare Tea Company | Storefront | notonthehighstreet.com
Henrietta Lovell, Founder.

About Us

Our aim is simple; to source and supply the world's best tea, directly from farmers and their tea gardens.

Rare Tea Company was set up in London by Henrietta Lovell (known as the Rare Tea Lady) in 2004.

She is at the forefront of the tea revolution. Replacing industrial grade bags, waste and exploitative trading practices with the highest quality leaves, alongside ethical and responsible direct trade.

From humble beginnings with just a handful of devoted customers, we now collaborate with many of the world's finest chefs, restaurants, bars and hotels from Noma to Claridge's.

Working directly with farmers allows us to build relationships with farms to secure the best harvests and help those who live and work on the them to thrive. We buy for quality and not price; valuing our farmers as much as our customers.

In 2016 Henrietta founded Rare Charity to create long-term and sustainable social change by re-investing a percentage of revenue into the young people connected to tea-growing communities.

Tea garden and tea pickerTea Garden in NepalGlass Teapot and bone china teacup

Like this partner?


  • "Rare Tea is both something you really want to share with other people because it is so good, and also a secret you want to keep to yourself."
    read more


  • "The Rare Gift Tea Collection is perfect for beginners who want to try a wide variety of teas. The flavors are out of this world!"
    read more


  • "It is a privilege to put my purchasing power toward an exquisite product that comes from a vision of a more just and equitable world that honors the lands and waters on which all life depends."
    read more


Press Comments

"Her far-flung tea adventures have brought her from the foothills of the Himalayas to the Shire Highlands of Malawi, with a few offbeat detours along the way. Lovell has served iced tea to VIPs at Coachella and tea punch to bartenders at Tales of the Cocktail in New Orleans. "
read more

Aug 2019

"Last but not least: do not forget about the tea. As self-proclaimed “tea lady” and founder of Rare Tea Company Henrietta Lovell laments, this most important aspect is often overlooked..."
read more

Jun 2020


Please see notonthehighstreet.com's delivery policy.


Please see notonthehighstreet.com's returns policy.

Returns Address

Rare Tea Co, 62 Blandford Street, London, W1U 7JD, GB

Terms and Conditions

Please see notonthehighstreet.com's terms & conditions.

Registered VAT No.: 839755278