Sugar and Style

Established in 2013 we provide timeless, unique womenswear and accessories directly from our London boutiques.

Sugar + Style is an independent fashion label that focuses on feminine yet edgy pieces that customers can treasure.

Our accessories are fun and playful, and our extensive range of eyewear suits all styles and budgets. We aim to create a limited collection of clothing which is made to fit and flatter in bold and bright prints.

I launched Sugar + Style in 2013, at the time I was working in marketing at the time and had a small market stall in London's Spitalfields Market. After 3 months, I took the leap to quit my job and to go full time with S+S. Since then, I've had multiple pop up stores all over the UK, has traded at all the major music festivals and the brand has been featured in the likes of Grazia and Cosmopolitan.

I'm very hands on and I'm in the stores on a daily basis, with the help of my little sausage dog Bruno. I manage all parts of the company - from product design, curation and marketing to painting and building our new stores. My least favourite part is the accounts and admin (I'm terrible with spreadsheets).

I love to have a fun approach to getting dressed in the morning, and hope that each and every piece that you purchase from us brings you joy.

Nhuc x