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About

Creative Mind Inspiring Others

Creativity has been my constant companion from the earliest memories spent “in heaven” crafting in my Nan’s garden-shed studio to studying woven textile design at university. Fresh from my degree, I joined the prestigious textile design company Wallace Sewell, where I caught the entrepreneurial bug watching two inspiring women build their brand—so much so that with Prince’s Trust funding I bought my first loom. Life, however, took its turn: two boys later, I spent the best part of the next twenty years balancing trying to grow a creative side hustle with motherhood and employment before becoming a primary school teacher - nearly giving up on the creative business dream!

It was while I was signed off from work due to ill health that I craved some creative therapy and decided to teach myself to crochet—and with lockdown upon us, I began sharing kits instead of finished pieces. To my delight, they “went crazy” and become a NOTHS bestseller and laying the foundation for my then brand Suzie Jules.

Since then the business has continued to evolve, with a growing number of kits and products, but felt drawn to inspiring and helping more people learn crafts, so in the summer 2023 I started running n-person creative courses.

Most recently Suzie Jules has become ‘Suzanne Booth’: a personal brand dedicated to nurturing joyful creativity, transforming my years of teaching and textile expertise into immersive workshops, online courses, retreat experiences and curated kits, all designed to spark calm, community and creative confidence in busy women.

Our populat rainbow crochet kitsBargello Embroidery KitsCrochet chain kit
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Awards

Theo Paphtitis Small Business Sunday WInner

Under former brand Suzie Jules, I was absolutely thrilled to be chosen as one of Theo Paphitis's Small Business Sunday winners. On Easter Sunday 2021, I tweeted Theo about my craft kit focused business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million followers. The weekly initiative, set up by Theo in 2010, now has over 3,000 SBS winners and supports small businesses in the UK.

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Reviews

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    "Everything went well and I am pleased with the gift. It was a gift for my wife and she liked it."
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    "Exactly what I wanted and really satisfying to complete."
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    "Gift for my mother in law, she absolutely loved it, thank you. 100% recommend, fun and useful gift"
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    "Great wee kit with the right amount of each colour of yarn, and all you need to make the rainbow. Saves the hassle of looking for and buying full balls of each colour and ending up with far too much wool. Comes in a handy box and includes a crochet hook, instructions, wool, etc"
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Delivery

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Returns Address

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