The Bshirt

We Are SLOW Fashion Maternity Clothing.

We're a kitchen table brand born of two mums who were really fed up with maternity clothes.

We think it's really simple - the clothes we choose are a reflection of who we are and we feel a woman needn’t give up her personal identity simply because she has become a breastfeeding mother - nor should she buy a new maternity wardrobe for short-term use. Buying ‘wardrobe replacement’ items for breastfeeding or pregnancy isn’t sustainable and with the Bshirt you don’t need to replace your wardrobe - you can just adapt it.

We hope that one day all companies who sell products to mothers and babies will think of how they can improve the lives of their customers, rather than exploiting them with ‘must have’ consumerism. We cannot continue to consume and create waste at the current rate if we are to preserve this planet for our children’s future. Working together, we will improve breastfeeding rates in the UK and ultimately make mums and babies healthier and happier