Growing up visiting the world's oldest spa has influenced our approach to skincare and wellness, and it’s our mission to share this unique beauty heritage.
Our Jordanian heritage has given us a special connection to the Dead Sea and an understanding of the skin-boosting and therapeutic properties of its natural minerals.
We believe skincare is a ritual that goes beyond just the surface of the skin. It's a moment to pause, be present, and nourish the mind and soul. Our skincare and wellbeing products are crafted with this in mind, drawing inspiration from the purity and ancient spa rituals of the Dead Sea.
Our passion for natural Dead Sea skincare and love for self-care are combined in our products to provide an indulgent and revitalising experience for your skin and soul.
We’re all about carving out time in your busy routine to enrich your skin, body and mind.
Serina, Laith, and Hana
*there’s nothing quite like it in English, but it’s what you say to someone in the Middle East to congratulate them on how fresh they look!
We believe skincare is a ritual – a moment to pause, be present and nourish ourselves in ways that are more than skin deep.
Drawing inspiration from the ancient spa rituals of the Dead Sea region, our products are designed to provide a little indulgence for your skin and soul.
The Dead Sea is a natural source of healing and wellness, known for its mineral-rich waters and mud. Our skincare products are infused with these powerful, naturally occurring minerals that deliver a range of benefits for the skin, from revealing a clearer, more even-toned complexion to minimising the appearance of fine lines and wrinkles.
But the benefits of a trip to the Dead Sea go beyond just the skin. The therapeutic benefits of the mud and salt, such as easing aches and pains, relieving muscle tension and reducing stress and anxiety, all contribute to an overall sense of health and wellbeing.
We want to bring that post-Dead Sea feeling to your home, so we've created a collection of revitalising skincare and wellness products that allow you to elevate your self-care routine to the next level.
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International House,, 12 Constance Street, London, London, City of, E162DQ, GB
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