The Magic Chair | Storefront |
Children reading

Who are we?

All the best books have a magical character, that’s why we’ve given ours the most magical of all…You!


We are The Magic Chair – a team of story book lovers trying to bring a little magic into the world! The Magic Chair was founded by three members of Bonacia’s creative team who wanted to combine great storytelling with technology to create personalised children’s books with a difference.

We want our book to be as inclusive and accessible to all children from the age of 0-8 years old. The Magic Chair lets you choose your child’s name, gender, skin, clothing and eye colour so they really are the star of the story. We also print who the book is from on the front cover and a personal message on the back to make each book completely unique.

With our colourful artwork, high quality paper and gift wrapping, these books are perfect as birthday, Christening or new baby gifts. The Magic Chair is a unique and personal keepsake for both parents and children.

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Our Products


  • "Loved this book and the packaging! It has been joyfully received by a happy little girl, so she can dream of Christmas adventures. Many thanks."
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    Marelle Grahame

  • "My nephews family absolutely loved receiving this gift. They love the picture quality and the story. Thank you so much."
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    Leeanne Curtis

  • "Bought as a Christmas gift. This is a gorgeous gift. It is made well. The pictures are bold, interesting and inspired lots of conversations. Very happy with my purchase. Especially the little add ons of the personal message at the back to help make it even more special."
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    Wendy O'reilly

  • "I am so pleased with the product it is absolutely perfect for my little niece :)"
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    Sophie Rawles-mulford


****COVID-19 Update 30.03.2020 we are still printing, and are able to dispatch all orders on time*****

We advise it can take up to twelve working days for your book to get to you which includes delivery. This is to ensure we have time to personalise and print your book and check it to make sure you have the best quality product. We use Royal Mail First Class delivery which normally takes 3-4 days for UK delivery after dispatch, 10 working days for European delivery and up to two weeks for rest of world.

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Please see's returns policy.

Returns Address

Bonacia Ltd, Remus House, Coltsfoot Drive, Woodston, Peterborough, Cambridgeshire, PE29BF, GB

Terms and Conditions

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