Urban Farm-It

Welcome to Urban Farm-It! We are an organisation whose aim is to encourage and inspire a positive shift in our culture around sustainable food production.

My name is Elliot Webb, an enthusiastic grower and educator in alternative agriculture based in England. With a deep passion for the natural world and its abundant offerings, I am dedicated to exploring and sharing its incredible potential. On completion of my BSc Degree in Aquaculture and Fisheries Management, I sought a career in traditional fish farming where I experienced first-hand the impact that such a supply chain can have on the environment and quality of our food. Frustrated by the productivity gap between commercial farming technology and home-level production, I sought out a solution.

Following much trial and error, I found that by utilising high-tech and intensive methods, combined with natural ecosystems and a permaculture mindset. The goal of encouraging self-sustaining and eco-friendly food-sourcing habits is made possible. Our brand started its life in a shed in Kent.