Vurchoo Jewellery | Storefront |
studs that support children around the world


Vurchoo Jewellery specialise in bringing you style and ethics hand in hand

Hello and welcome to Vurchoo Jewellery by Alex Angel-Benscher

The Vurchoo collections are based on timeless design with attention to detail and a punch of ethics from start to finish.

Ex-graffiti artist Alex, never stuck to any single style and brings his ethos of having something for everyone into his edits.

Each design is inspired by children from deprived areas of the world.

From the sale of every piece children are helped off the streets and given access to education.

From every pair of studs 10-25% of net profit is donated

We don't just stop there. From our 100% recyclable packaging, branding and materials used, ethics and style is at the core.

We aim to give jewellery back its meaning and stories. Creating the perfect gift or a guilt free treat for yourself.

Alex is based in Essex where he is ever evolving his collection to bring you new and exciting designs while changing the world one gemstone at a time.

Studs that help charities in the UKmodel wearring gold hoop cluster studschildren in cameroon being helped by Vurchoo Jewellery
picture of Alex designer of Vurchoo

History & Awards

Vurchoo has been nominated for Ethical Business of the Year in the UK Jewellery Awards 2016/18/20 and Ethical Collection of the Year 2020.

Alex is a self-taught designer who learned the skills of design during his time as a graffiti artist in the early 2000's based in Essex.

From there he was lucky enough to travel around the world and the idea for Vurchoo was born.

He wanted to create stunning designs while helping those in need at home and far away. Particularly children who did not easily have access to education.

Alex was then lucky enough to be award funding by the Princes Trust to start Vurchoo 6 years ago and hasn't looked back since.

Like this partner?


  • "The jewellery purchased from this company is absolutely outstanding quality and value. The service is second to none. I plan to do lots of Christmas shopping here !!"
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  • "I ordered a pair of teardrop earrings and am super impressed. This is a lovely company who are giving back to the communities that inspired the jewellery designs. The earrings arrived very quickly and beautifully packaged. All my enquiries were answered promptly and they were really helpful and informative. I would thoroughly recommend this company and their jewellery is beautifully made."
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  • "Keep coming back. High quality beautiful jewellery and so happy to also help a charitable cause. Great customer service."
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  • "I can't recommend Vurchoo enough! The jewellery is BEAUTIFUL, always feels expensive and looks fab. Not only that but every piece bought supports children in need. I've bought many pieces from Alex and have also commissioned some. I will no doubt be buying more in the future as gifts and for myself!"
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We use Royal Mail Tracked 24 service on all standard orders. Meaning it will get to you nice and quick.

All jewellery is 925 hypoallergenic silver with 18ct gold plate.

Due to the nature of gemstones, shape and colour may vary slightly from the images shown.

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Please see's returns policy.

Returns Address

6 Hummerston Close, Buntingford, SG99SX, GB

Terms and Conditions

Please see's terms & conditions.