Waterhaul

Transforming ocean plastic into purposeful products that inspire action.

Abandoned fishing gear and nets are the most common and also the most lethal forms of plastic in our ocean.

In a phenomenon known as ‘ghost fishing’, the entangled and trapped marine life will attract more species, resulting in an ongoing loop of catches. As these discarded nets are produced from plastic, they will not degrade, persisting in the ocean to catch and kill marine life indefinitely.

We founded Waterhaul as frustrated marine conservationists - every winter our beaches were inundated with ghost gear and we were finding lines and offcuts daily. Our pile of collected nets grew and grew (as did our neighbours disapproval of the smell) which motivated us towards a solution. We partnered with several mechanical recycling facilities to process various forms of end-of-life fishing gear, and produced our first pair of sunglasses in 2018.

The properties which make ghost gear such a threat in our oceans; the size and abundance of net, the quality of the high-strength polymers used, and the urgency to remove the plastic from harms way, all make fishing nets a desirable recycling resource. And as we suspected, fishing nets durable enough to last 500 years in ocean make for super-strong sunglasses frames.

We utilise the strongest form of plastic in our oceans to produce exceptionally sustainable, recycled eyewear. Eyewear that meets the technical demands of adventure, ocean-exposure and UV protection, but also act as ‘symbols of change’ for our oceans. Waterhaul sunglasses frames last you a lifetime, because they are made from nets that would last decades in the ocean.

We're passionate about combining adventure with purpose - action on the ocean, for the oceans. Our eyewear is designed to meet the demands of this environment and enhance your experience whilst symbolising and hopefully inspiring marine conservation. Share our ethos? We'd love to hear from you if so!