The Hood is a brand on a mission to redesign the world with women in mind. Our products provide support from an early age and all the way through to womanhood.
Launched in early 2020 via Kickstarter, The Hood, is a female-founded British brand on a mission to ‘redesign the world with women in mind’. The Hood is focussed on four main audiences: Girlhood, Sisterhood, Motherhood and Womanhood. Starting at the beginning, The Hood team is working on solutions that empower young girls from an early age through to adulthood with knowledge and community.
Research by YPulse and The Confidence Code for Girls shows the confidence gap between boys and girls starts to widen by as much as 30% between the ages of 8 - 14. It is especially important therefore, to encourage kids to be kind to themselves and to take steps to look after their wellbeing.
Girlhood: The Story, is part-journal, part-guide. Specifically designed to prepare, guide and support girls aged 8 - 14 on their journey into womanhood.
Sisterhood: The Journal is a menstrual cycle guide for adults designed to support women in achieving improved health and happiness outcomes.