Winifredj | Storefront |
William Morris Pimpernel Print Book Cover


Thoughtful Accessories, Timeless Clothing

WinifredJ is an independent British slow fashion and lifestyle label, with an emphasis on quality, longevity and timelessness. Qualities that all stem from our Devonshire roots, our work is created using archival William Morris prints that continue to inspire us today.

We operate from a small studio in our lovely Edwardian townhouse in beautiful Devon. Surrounded by parkland and neighbouring Dartmoor.

The brand was inspired by my grandmother 'Winifred' or Winnie to us. My grandmother was not a shopaholic or a collector of clothes. Winnie would have a couple of sewing patterns that would be reused year after year when she needed a new dress.

Winnie had never heard of the terms ‘fast' or disposable fashion. She never once threw something out because it required mending. She mended it and continued to wear it. I’ve devoted this brand to paving the way for a gentler, kinder way to shop.

If my grandmother was still alive and I tried to explain 'sustainable living' to her, she would simply call it 'living.

William Morris Strawberry Thief print book coverWilliam Morris DressWilliam Morris Pimpernel Print Scarf Accessory

Like this partner?


  • " This isn’t my first purchase from Winifred, I come back time and time again because the items are well made and in gorgeous fabric - if you haven’t tried the hair scrunchies you should! "
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    Leanne S

  • "Absolutely love it! Head band is a lovely quality and sturdy! Pattern and colours are perfect. Plus, the shipping was really fast. Will definitely buy again from this shop! "
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    Steph B

  • "Perfect book sleeve. I put my pencil and tabs in the front pocket and am all set to leave the house! These would make such a perfect gift for any book lover! The fabric is so nice I’ve already made another purchase."
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    Colleen W

  • "Such a beautiful book sleeve! I take it with me everywhere I go! It gives me that reassurance that my book isn't getting damaged in the car or in my bookbag! 10/10 would recommend!"
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    Riley N


Each piece is handmade by us once it has been ordered and paid for in full by the customer. We’ll always do our best to dispatch your order as quickly as possible. This can differ depending on order demand at the time.

Please allow up to 15 days for the making and sending of clothing pieces, accessories will be made and dispatched within 5 days.

All of our pieces are sent to you in plastic free wrapping, gift wrapped at no extra charge.

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Please see's returns policy.

Returns Address

14 Endsleigh Park Road, Plymouth, Devon, PL3 4NH, GB

Terms and Conditions

Please see's terms & conditions.