Wonderbly

Personalised kids’ books that spark boundless self-belief.

Once upon a time (in 2012) four friends got together to make a personalised book – better than any personalised book that had ever been made before! Eventually it was finished—a charming story called The Little Girl/Boy Who Lost Their Name. It was even more magical than the friends had imagined.

They launched it! People bought it, and said nice things about it. And the friends thought, Hang on. Hang on a second. This could be BIG. The next couple of years were a bit of a blur. Hundreds of books were created, then thousands, then millions! These four friends had transformed the book into a whole company called Lost My Name, where they started to create new, even more imaginative personalised stories.

The four friends soon became more friends. Lost My Name became Wonderbly. And the book that started it all grew into more personalised stories, each one designed to make any child feel extraordinarily special. To make them feel like any story they imagined could be their story.