YAA YAA LONDON

Colourful gemstone jewellery for those that know how to wear colour well, YYL design pieces which capture the beauty of semi-precious stones.

My name is Yvonne and I am a gemstone jewellery designer and founder of my independent brand, YAA YAA LONDON. I focus on unique colourful gemstone jewellery which capture the natural rustic beauty and texture of semi-precious stones. All of my designs are handmade for me by my close-knit team of artisans. All YAA YAA LONDON jewellery will arrive in beautiful jewellery boxes. For as long as I can remember, I’ve always enjoyed making things look stylish and well put-together. I was born and raised in London, but my family originate from Ghana, West Africa where people love to make colourful stylish clothes and jewellery with individual patterns.

People often say that they “love the name” of my business and ask where it comes from: YAA YAA is a Ghanaian name, and my initials are YAA – having grown up in London and being based in London, the pairing of the two names was an obvious choice and something close to my heart.