Yana | Storefront | notonthehighstreet.com
Lauren - Founder of YANA

The 'YANA' Story...

YANA is an acronym for 'You Are Not Alone' - the message we convey through our empowering, statement designs.

Hi, I'm Lauren, the woman behind YANA!

I founded YANA, a mental health awareness brand, in 2019 following my own experiences of living with anxiety and depression. I’m passionate about supporting others facing similar issues and have a background in fashion buying, design, and photography. It, therefore, felt natural to bring these all together to create a brand with purpose.

We’ve partnered with Mind charity who provide support to anyone facing mental health problems. We donate 10% from each sale to help Mind continue with their life-changing work.

Unisex sweatshirtembroidery hoopEmbroidered midi dress
unisex face masks

Behind the scenes…

YANA is a brand with a conscience.

We create ethically made and long-lasting clothing and accessories. Our range of statement designs blends easily with your everyday wardrobe while giving you (and those around you) a little boost of positivity and confidence.

We’ve minimised our use of 'single-use' materials like swing tags/labels, and all items are delivered in reusable, biodegradable post bags. Items come lovingly wrapped in acid-free tissue paper along with a handwritten thank you note (or gift note) and some information about Mind.

Like this partner?


  • "Fast and good quality. Love that it supports Mind and the personal note was a lovely touch. Thanks!"
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  • "I love YANA as a brand and these masks didn’t disappoint and made people smile all day x"
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  • "I love this because it’s comfy and cute, but I mostly love how much it makes people smile. Thank you!"
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  • "The most softest, comfiest tee I own, it surpassed my expectations and the overall message and customer service is lovely. I really appreciate the personalized postcards and informative leaflets."
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