Brother and sister co-founders David and Amanda Sutcliffe independently discovered their passions for Yoga before coming together to create Yogaline.
David is a certified Yoga teacher. In 2016 David decided to quit the rat race of London finance and travelled to Bali for an intensive 3-month Yoga retreat. This experience was life-changing for him. A return to London followed but within weeks the call of Bali was too much and he decided to share his time between the two destinations - to live a more Yogic life.
Seeing how much David had gained from his yoga practice inspired Amanda to enrol in a beginner’s course at her local studio. She gained confidence knowing that she was supported by skilful teachers who could modify postures to work around her injury. She gained first-hand understanding of the importance of correct alignment for a safe & healthy practice. As a professional product designer Amanda leads product development at Yogaline, bringing her aesthetic expertise to the company.
Creating our mat:
David had the idea for the Yogaline mat during his yoga teacher training in Bali. The students were tasked with adjusting each other's alignment and then marking out their perfect hand and feet placement on their mats using masking tape. It seemed like the perfect way to make a new type of yoga mat.
This turned out to be the beginning of a long journey of research and experimentation, that would see us testing our concept on 100+ yogis, working with materials and techniques from more than 30 factories, before finalising the design of the Tailored Alignment Yoga Mat.