“Yoj” means wave and this concept inspired my brand. I want every woman to celebrate the freedom and fluidity of her life.
YOJ was founded by designer Sandra P. who studied fashion and design in her native Poland and London. As part of her career she worked for a number of fashion and jewellery brands and in 2019 took the bold decision to found her own label.
Founded in 2019, YOJ is a modern jewellery brand designed with a conceptual creativity and infused with an understated elegance. Translated from the Hmong word for "wave", YOJ takes inspiration from the curves and linear lines found in the human body and the nature to craft jewellery pieces with aesthetic finesse. Blending sculptural creations with delicate pieces for the everyday, YOJ jewellery is made for women who appreciate a contemporary approach to traditional design and seek refined accessories that complement stylish dressing with a unique detail.